With a 25% nationwide lift in retail stores for the 2lb bag after 6 months of social and CTV you could say this was a success. Our strategy? Get Oven Gurus who aren't aware of the health benefits of almond flour to buy Nature’s Eats Almond Flour by showing that health and flavor are a match made in heaven. This wildly refreshing concept involved the excitement of a mob, the congregation of community against Big Flour, and a fun Lord of the Rings moment to convert the nay sayers. Paired with our food display segment, we offered a flexible asset that was cut down in many ways to serve our media team.
Creative Director - Joshua Peters
Copywriter - Adam Broud
Agency - Chamber Media
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Director - Joshua Peters
DP - Luke Kalmar
Producer - Bryce Allred
Sound Design - Defacto Sound
Color- Drew Tekulve
1st AD - Mason Miller
MC - Brendan Charles
Gaffer - Phil Shepherd
Key Grip - Danny Shepherd
Grip Julia Shepherd
Grip Sean Witzel
Grip - Russell Anderson
1st AC - Andrew McCord
HMUA - Missy Lovett
Audio - James Kettle
Wardrobe - MaryAnn Hill
Food Stylist - Suzy Eaton
Stylist Asst. - Danni Powell
Set Dec/ Props - Dan Haskell
Set Dec asst. - Jessica Lashtur
Robot Arm - Korey Smith
Robot DP - Parker Badger
FX Coordinator - Chuck Roundy
PA - Joseph Kitchens
PA - Luke Wickman
Writer - Adam Broud
Client Success - Brendan Charles
Strategist - Cayden Giles
Cast
Husband - Ethan Kartchner
Wife - Juliana Cassiano
Woman - Shirley Reyes
Dramatic Woman - Kate Whitaker
Employee - Mariah Salazar
Sampler - Ariana Bagley Fox
Shopper 1 - Tiffany Gale
Shopper 2 - Spencer Jarmin
Ecstatic Man - Chad Wright
Store Manager - Tyson
Jensen Gloria - Pat Carr
Henchman 1 - Ricardo Costa
Henchman 2 - Jason Ruffoni