X3 Bar

A fun branding campaign dedicated to direct to consumer campaigning on instagram, facebook and youtube. X3 Bar by Jaquish Biomedical needed a set of assets aimed at testing what would work with their target audience. We aimed to get Result Seekers who don’t want to waste hours in the gym to purchase x3 Bar by showing that less is more. Consumers believe resistance bands are useless in their fitness pursuits because they are not perceived as being able to provide actual gains. We handled this project from creative conception, to production, to post.